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Cognitive testing for surveys (Part 1)
You’re a UX researcher creating a survey. You’ve done qualitative research so you know the areas you want to measure quantitatively. You’ve aligned your stakeholders so everyone is informed of the potential outcomes and impact. Do you program it and launch it now? Depending on the survey’s goals and complexity, you should consider doing cognitive…
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Why “strategic” research needs a redefinition
tl;dr Strategy/tactics definitions conflate generative/evaluative research with large/small scope research. Evaluative work can be impactful at a strategic level when it appropriately covers the scope of a system. Generative work can be tactical when it’s constrained to be too focused within existing product offerings. Background It’s a common conversation lately in UX that teams need…
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What does a quantitative UX researcher do?
I often get asked the question, what does a quantitative UX researcher actually do? There’s no single, correct answer. Rather than discussing educational backgrounds, tools, or methods, this post outlines the thinking behind the types of projects I’ve typically done as a quantitative UX researcher (UXR). A note on defining the role of quantitative UXR:…