tl;dr Strategy/tactics definitions conflate generative/evaluative research with large/small scope research. Evaluative work can be impactful at a strategic level when it appropriately covers the scope of a system. Generative work can be tactical when it’s constrained to be too focused within existing product offerings. Background It’s a common conversation lately in UX that teams need…

I often get asked the question, what does a quantitative UX researcher actually do? There’s no single, correct answer. Rather than discussing educational backgrounds, tools, or methods, this post outlines the thinking behind the types of projects I’ve typically done as a quantitative UX researcher (UXR). A note on defining the role of quantitative UXR:…

And UX benchmarking can help Note: this article was originally published in UX Collective on Medium.com. tl;dr —With log-based analytics alone, we can’t see users that want to start a task but cannot find it. This leads us to overcount success rates. With behavioral UX benchmarking, we understand a user’s intent so we know how…